I worked on a fun commercial project recently, helping out with some electronics for the Made Possible by Melbourne displays.
The campaign featured fourteen displays distributed around the city at different tram stops, each telling a story about the latest research being done at Melbourne University.
From a technical standpoint, the ending avoidable blindness display in particular posed an interesting challenge. The display used a large sheet of smart glass to slowly obscure a Snellen chart before bringing it back into focus. As you looked at the display, the world became foggier and more obscured, until everything was a milky white.
To achieve this effect, I had to turn to a rather old school solution: A mechanical variac actuated by a stepper motor. Turns out that smart glass isn’t compatible with phase controlled dimmers. The very non linear response of the glass added an extra challenge.
I was only a small cog in the wheel on this project, credits go to:
Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: Matt Lawson
Creative Team: Charles Baylis, Matt Lawson
Copywriter: Charles Baylis
Art Director: Caity Moloney
Senior Designer: Dave Budd
Group Account Director: Charlie McDevitt
Account Director: Emma Van Den Berg, Emma Black
Account managers: Meg Andrews, Rob Patterson
Head Of Media: David Phillips
Digital Director: Tony Prysten
Social Director: Chris Baker
Senior Digital Producer: Joe Guario
Editor: Tom Manion
Digital Designer: Guilherme Pocai De Almeida
Head Of Production: Victoria Connors
Media Director: Jane Walshe
Digital Account Director: Sam Enshaw
Production Company: Airbag
Director: Travis Hogg
Managing Partner: Adrian Bosich
Producer: Martin Box
Line Producer: Nick Venn
Production Designer: Jackson Dickie
Concept Artist: Xavier Irvine
Model Maker: Nick Pledge
Electronic Engineers: Daniel MacNish, Ben Boniface